from editorial to market

Publishers' Forum

Context enhances content – context provides the business framework

24. April 2012
by Stefan Kaufer
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That was the Publishers’ Forum 2012 / Das war das 9. Publishers’ Forum 2012

The 9th Publishers’ Forum took place in the axica in Berlin from 23-24 April, under the shadow of the Brandenburg Gate. 310 participants discussed subjects such as creativity and agile workflows, semantics, copyright, change management, undiscovered potential and transforming customer expectations. The discussion was particularly intensive on Twitter as well this year.

Vom 23.-24. April 2012 fand das Publishers’ Forum in der axica in Berlin in unmittelbarer Nähe des Brandenburger Tors statt. Mehr als 300 Teilnehmer diskutierten zu Content in seinem Context, Semantik, Kreativität und Agile Workflows, Copyright, Change Management, ungenutzte Potentiale oder sich ändernde Kundenerwartungen. Besonders intensiv verlief dieses Jahr die Diskussion auch über Twitter.

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11. May 2012
by Stefan Kaufer
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“Let’s Improvise! Jazz as a Metaphor for Publishing Progress”

“What if we imagined the publishing industry as a group of jazz musicians bringing their own skills, experience and talents together towards a shared goal.”

Anna von Veh, who presented her “improvising madly” approach at the Forum, wrote an article on the same subject for Publishing Perspectives.

A flash movie file of her and Brian O’Leary’s “improvising madly” presentation with music is now available on our website.

7. May 2012
by Stefan Kaufer
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“Plenty of opportunity throughout to engage with the 300 participants”

“Last week I was able to join a two-day Klopotek Publishers’ Forum, held for the ninth time in Berlin. The program organizer, Helmut von Berg, created an agenda that migrated from the general to the specific across two languages (German and English), with plenty of opportunity throughout to engage with the 300 participants.” – Brian O’Leary, 3 May 2012

Read the article published on the Magellan Media Consulting Partners website